Performance Marketing Specialist
SUMMARY:
Performance marketing sits at the intersection of data, creativity, technology, and commercial strategy, giving specialists the opportunity to see the tangible impact of their work and make decisions that move the needle. As organisations continue to invest in digital growth, the demand for Performance Marketing Specialists who can turn data into insight, insight into strategy and strategy into measurable results continues to rise.
We are looking to grow our network and talent pool with professionals who understand how to optimise campaigns, identify growth opportunities, analyse performance, and continuously improve the customer journey. For performance marketers who are commercially minded, data driven, curious, and passionate about delivering measurable impact, the next opportunity could be more than a change of role. It could be a chance to work on bigger challenges, broaden your experience, and play a meaningful part in business growth.
The numbers tell the story. The right performance marketer knows how to change it. Let's be ready for when the opportunity arises.
POSITION INFO:
Expect opportunities that may include: Developing and executing performance marketing strategies aligned with business objectives and revenue growth targets Managing and optimising campaigns across paid search, paid social, display, programmatic, affiliate, email, and other digital channels Driving customer acquisition, lead generation, conversion, and retention initiatives through data-driven decision-making Monitoring, analysing, and optimising campaign performance against KPIs such as ROAS, CPA, CAC, CPL, conversion rates, and customer lifetime value Managing marketing budgets and allocating spend effectively across channels to maximise performance and ROI Implementing tracking frameworks, attribution models, conversion measurement, and analytics solutions to support performance reporting Conducting A\/B and multivariate testing on campaigns, landing pages, customer journeys, and creative assets Collaborating with content, creative, product, CRM, and sales teams to improve marketing effectiveness and customer engagement Producing detailed performance reports and presenting actionable insights and recommendations to stakeholders Staying up to date with emerging trends, platform developments, automation tools, and industry best practices Education: Diploma or Degree in Marketing, Digital Marketing, Business, Communications, Analytics, or a related field Experience: Minimum 3-5+ years of experience in Performance Marketing, Growth Marketing, Digital Marketing, or a related discipline Proven success in managing and optimising multi-channel marketing campaigns that deliver measurable business results Experience working with marketing analytics platforms to interpret performance data and identify optimisation opportunities Demonstrated experience managing campaign budgets and driving strong returns on marketing investment Exposure to marketing automation platforms, CRM systems, and customer lifecycle marketing strategies will be advantageous Skills: Strong understanding of performance marketing principles across paid search, paid social, display, programmatic, affiliate, and email marketing channels Proficiency in Google Analytics 4 (GA4), Google Tag Manager, Looker Studio, and other analytics and reporting platforms Strong analytical and problem-solving abilities with the capability to transform data into actionable marketing insights Experience with attribution modelling, conversion tracking, audience segmentation, customer journey optimisation, and testing methodologies Knowledge of platforms including Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other digital media tools Excellent communication, stakeholder management, and collaboration skills Strong attention to detail, commercial acumen, and a results-oriented mindset Relevant certifications such as Google Ads, Google Analytics, Meta Blueprint, HubSpot, or similar will be advantageous