Digital Marketing Specialist Job Vacancy in Port Elizabeth, South Africa – Digital Marketing

Position: Digital Marketing Specialist Job Vacancy in Port Elizabeth, South Africa – Digital MarketingCompany: SanlamLocation: Port Elizabeth, South AfricaExperience: 3-5 years in digital marketing or related fieldEducation: Bachelor’s degree in Marketing, Communications, or BusinessEmployment Type: Full-TimeIndustry: Financial ServicesDepartment: Marketing & Digital StrategySalary: 42,000 – 55,000 SSPVacancies:1

Company Overview

Sanlam is a leading South African financial services group with a global footprint, offering innovative insurance, investment, and savings solutions. As a market leader, Sanlam is committed to empowering individuals and businesses through digital transformation and customer-centric strategies. With operations spanning multiple continents, the company prioritizes sustainability, innovation, and community development.

Job Overview

Sanlam is seeking a dynamic Digital Marketing Specialist to drive online engagement and brand growth in Port Elizabeth. This role is pivotal in executing cutting-edge digital campaigns, leveraging data analytics, and optimizing digital channels to enhance customer acquisition and retention. The position aligns with Sanlam’s vision to lead in digital innovation within the financial services sector.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, and email campaigns.
• Analyze campaign performance using tools like Google Analytics and provide actionable insights for optimization.
• Collaborate with cross-functional teams to align digital initiatives with business objectives.
• Manage content creation for digital platforms, ensuring brand consistency and engagement.
• Stay updated on emerging digital trends and technologies to maintain a competitive edge.

Required Skills

• Proven expertise in digital marketing campaigns and performance metrics.
• Strong analytical skills with proficiency in Google Analytics and CRM tools.
• Creative content development for web, social media, and email platforms.
• Excellent communication and project management abilities.
• Knowledge of financial services industry preferred.

Education

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Postgraduate qualification or certification in Digital Marketing (e.g., Google Analytics, HubSpot) advantageous.

Experience

• Minimum 3-5 years in digital marketing roles, preferably within financial services or B2B sectors.
• Experience managing multi-channel campaigns and digital budgets.

Salary

42,000 – 55,000 SSP annually, commensurate with experience and performance.

Benefits

• Comprehensive health and wellness package.
• Performance-based bonuses and career advancement opportunities.
• Flexible work arrangements and professional development support.
• Employee assistance programs and retirement savings plans.

Training

Onboarding training on Sanlam’s digital platforms and tools. Access to industry certifications and workshops on emerging marketing trends. Mentorship programs with senior marketing leaders.

Working Environment

Sanlam fosters a collaborative, inclusive, and innovative workplace. The role involves a mix of office-based work and remote collaboration, with opportunities to engage in high-impact projects that shape the future of digital marketing in the financial sector.

Equal Opportunity Statement

Sanlam is an equal opportunity employer committed to diversity and inclusion. We encourage applications from all qualified candidates, regardless of gender, race, disability, or background.

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