Sales Development Representative (SaaS) – Hybrid - CPT

SUMMARY:
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POSITION INFO:
ENVIRONMENT: A company dedicated to bridging the digital divide between frontline workers and everyday business processes is seeking a Sales Development Representative to help establish and shape its lead-generation function. This is not a traditional high-volume sales role; the successful candidate will focus on strategic prospecting, engaging senior enterprise stakeholders and generating high-quality opportunities that support meaningful and sustainable business growth. This opportunity is ideally suited to someone who is passionate about B2B sales, enjoys building relationships with executive decision-makers and is excited by the prospect of developing a lead-generation function from the ground up. DUTIES: • Design and execute targeted outbound lead generation campaigns. • Research and identify enterprise organisations and key decision-makers. • Engage C-suite, , Operations, and Digital Transformation leaders through LinkedIn, email, phone, and other channels. • Build meaningful relationships through personalised, insight-driven outreach. • Qualify prospects and convert Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs). • Schedule high-quality Discovery Meetings for the sales team. • Maintain accurate CRM records and pipeline reporting. • Analyse campaign performance and continuously improve outreach effectiveness. • Partner closely with Marketing & Customer Success teams to optimise messaging, targeting, and lead generation strategies. REQUIREMENTS: • Based in Cape Town. • Minimum 3 years' experience in sales, business development, lead generation, or a similar B2B sales role. • Proven success engaging (enterprise) decision-makers through outbound prospecting. • Experience using AI tools to improve prospecting efficiency and campaign effectiveness. • Strong understanding of enterprise B2B sales cycles and consultative selling. • Ability to create and optimise ICP-led outbound campaigns. • Experience with CRM platforms (HubSpot preferred), LinkedIn Sales Navigator, and prospecting tools. ATTRIBUTES: • Confident communicating with Directors, Executives, and C-suite stakeholders. • Highly organised, self-motivated, resilient, and results-driven. • Excellent written and verbal communication skills.