Sales Development Representative (SaaS) – Hybrid - CPT

ENVIRONMENT:

A company dedicated to bridging the digital divide between frontline workers and everyday business processes is seeking a Sales Development Representative to help establish and shape its lead-generation function. This is not a traditional high-volume sales role; the successful candidate will focus on strategic prospecting, engaging senior enterprise stakeholders and generating high-quality opportunities that support meaningful and sustainable business growth. This opportunity is ideally suited to someone who is passionate about B2B sales, enjoys building relationships with executive decision-makers and is excited by the prospect of developing a lead-generation function from the ground up.

DUTIES:

• Design and execute targeted outbound lead generation campaigns.

• Research and identify enterprise organisations and key decision-makers.

• Engage C-suite, HR, Operations, and Digital Transformation leaders through LinkedIn, email, phone, and other channels.

• Build meaningful relationships through personalised, insight-driven outreach.

• Qualify prospects and convert Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs).

• Schedule high-quality Discovery Meetings for the sales team.

• Maintain accurate CRM records and pipeline reporting.

• Analyse campaign performance and continuously improve outreach effectiveness.

• Partner closely with Marketing & Customer Success teams to optimise messaging, targeting, and lead generation strategies.

REQUIREMENTS:

• Based in Cape Town.

• Minimum 3 years' experience in sales, business development, lead generation, or a similar B2B sales role.

• Proven success engaging (enterprise) decision-makers through outbound prospecting.

• Experience using AI tools to improve prospecting efficiency and campaign effectiveness.

• Strong understanding of enterprise B2B sales cycles and consultative selling.

• Ability to create and optimise ICP-led outbound campaigns.

• Experience with CRM platforms (HubSpot preferred), LinkedIn Sales Navigator, and prospecting tools.

ATTRIBUTES:

• Confident communicating with Directors, Executives, and C-suite stakeholders.

• Highly organised, self-motivated, resilient, and results-driven.

• Excellent written and verbal communication skills.