Sales Manager

Location

Cape Town, Western Cape

Requirements

• 810 years proven B2B sales and business development experience.
• Previous experience in a Sales Manager, Sales & Marketing Manager, Business Development Manager, Technical Sales or Commercial Management role.
• Proven track record of generating, developing, negotiating and closing new business.
• Marketing or Technical Diploma/Degree essential.
• Strong understanding of the full B2B sales cycle, from lead generation and prospecting through to negotiation and closing.
• Experience generating and converting both inbound and outbound leads.
• Strong technical aptitude, with the ability to understand products, applications, specifications and confidently respond to technical client queries.
• Experience or exposure to product development, customised products or solutions would be advantageous.
• Strong understanding of market development, customer acquisition and identifying new business opportunities.
• Good working knowledge of marketing, SEO, website management and digital lead generation.
• Experience using HubSpot CRM or a similar CRM platform.
• Ability to manage and oversee external website, SEO and digital marketing providers.
• Proven ability to achieve sales targets, revenue objectives and commercial KPIs.
• Strong commercial, negotiation, communication and relationship-building skills.
• Experience leading, mentoring or managing a Sales & Marketing team.
• Must be a self-starter who is proactive, independent and comfortable taking ownership of business development opportunities.
• Must be hands-on and personally involved in prospecting, client engagement and closing sales.
• Strong computer literacy, including Microsoft Office, CRM and digital marketing platforms.
• Valid drivers licence and willingness to travel for client meetings and business development.

Key Responsibilities

• Develop and implement B2B sales and business development strategies to achieve revenue and growth targets.
• Generate and manage both inbound and outbound sales leads.
• Proactively identify new customers, industries, markets and business development opportunities.
• Conduct prospecting, cold calling, networking, client visits and lead generation activities.
• Build and maintain strong relationships with B2B clients and key decision-makers.
• Manage the full sales cycle, including prospecting, client meetings, quotations, presentations, negotiations and closing.
• Personally drive and close high-value and strategic sales opportunities.
• Understand customer requirements and provide appropriate technical product advice and solutions.
• Answer and assist with technical client queries, working with internal technical and production teams where required.
• Assist with product development and customised solutions based on customer and market requirements.
• Maintain the sales pipeline, CRM records, forecasts and sales reporting using HubSpot or similar systems.
• Maintain and update the company price list and assist with product costing, pricing and margin calculations.
• Lead, mentor and motivate the Sales & Marketing team, setting targets and monitoring KPIs.
• Develop marketing initiatives that support lead generation, brand awareness, market penetration and revenue growth.
• Oversee HubSpot, website, SEO and digital marketing activities and ensure these support the overall sales strategy.
• Manage external website and SEO service providers, ensuring agreed deliverables, timelines and objectives are achieved.
• Monitor SEO performance, website traffic, online visibility and lead generation and identify opportunities for improvement.
• Monitor competitor activity, market trends and customer requirements to identify new opportunities.
• Work closely with technical, production and operations teams on customer requirements and product development.
• Contribute to the company's overall commercial strategy and business growth.