Marketing Specialist

Our client is looking for a creative, commercially minded and brand-focused Marketing Specialist to take ownership of their brand’s marketing activities and help build and strengthen its presence in the market.

Key Responsibilities:

• Take ownership of the brand’s identity, positioning and overall marketing presence.
• Develop and implement strategies to strengthen brand awareness and market positioning.
• Ensure all marketing activities consistently reflect the brand’s identity, values and desired positioning.
• Identify opportunities to grow and elevate the brand across relevant platforms and channels.
• Develop campaigns and initiatives that support both brand-building and commercial objectives.
• Monitor market trends, competitor activity and consumer behaviour to identify opportunities for the brand.
• Plan, coordinate and execute photoshoots, from concept development through to final content.
• Work closely with photographers, stylists, models, designers and other creative suppliers.
• Ensure photography and visual content consistently align with the brand's aesthetic.
• Develop creative concepts for campaigns, launches, collections and promotional activities.
• Coordinate the production of high-quality visual and written content.
• Manage content calendars and ensure marketing content is planned and delivered on time.
• Develop and manage the brand's social media presence across relevant platforms.
• Coordinate marketing campaigns from initial concept through to execution.
• Manage relationships with marketing suppliers and creative partners.
• Assist with events, launches, activations and promotional activities.
• Manage marketing budgets and ensure expenditure is aligned with approved plans.
• Prepare marketing reports and provide insights into campaign and brand performance.
• Stay up to date with developments within the fashion, luxury and marketing industries.

Minimum Requirements:

• Proven experience as a Marketing Specialist, Brand Manager, Brand Marketing Specialist or similar role.
• Must have experience in building, developing and strengthening a brand.
• Proven experience managing and coordinating professional photoshoots.
• Experience with styling and creative direction.
• Strong understanding of brand identity, positioning and visual communication.
• Excellent understanding of social media and digital marketing.
• Strong computer literacy and experience with relevant marketing and digital platforms.
• Experience within the luxury clothing, fashion or premium retail.
• Experience with fashion campaigns, lookbooks or catalogue shoots.
• Relevant marketing, communications, brand management or related qualification.

Please note: Only candidates who meet the minimum requirements will be considered for the role.

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