Sales Manager - Cape Town

Your Purpose...

• Is to “change people’s lives for the better through wellness”;
• We deliver social wellness experiences that enable people to meet their personal wellness goals, through holistic physical, mental nutritional and social wellbeing.
• The purpose of this role is to execute the national sales strategy in club, ensuring strong leadership, planning, and support to achieve club sales unit and revenue targets.
• The role drives performance through strong leadership, structured activity, people and performance plan.

Your Duties and Responsibilities...

Sales Performance & Delivery

• Drive achievement of club sales budgets (net member movement & revenue) across the respective club.
• Translate national strategy into clear, actionable plans Specific to the club need.
• Monitor daily, weekly, and monthly performance and intervene quickly to close gaps.
• Report on key sales performance metrics with plans for intervention to maximise or improve.

Activity & Performance Management

• Ensure consistent activity management within the club (leads, calls, appointments, conversions).
• Hold Sales Consultants accountable to clear KPIs, standards, and routines.
• Implement structured performance coaching plans (targets, reviews, corrective action where required).
• Support clubs through opening lucrative business building opportunities within the relative catchment area of the club.

Coaching, Training & Capability Building

• Coach Sales Consultants to improve sales performance and, executional excellence, through unreasonable hospitality principles
• Drive in-club staff coaching, ensuring training is applied and embedded to the required delivery standard.
• Standardise and scale best-practice sales behaviours in the club.
• Deliver and facilitate structured training programmes in line with sales team need or as directed regionally or nationally.

Recruitment, Talent Retention & HR Practice

• Accountable for recruitment, selection, and onboarding of Sales Consultants who thrive within our performance culture and purpose.
• Build a strong talent pipeline and succession plan for the club
• Drive a sustainable sales team ensuring the retention of successful sales consultants
• Ensure HR practices and processes are consistently applied within the club.

Culture & Leadership

• Build a high-performance, accountable, and disciplined sales culture.
• Reinforce expectations around urgency, professionalism, and execution excellence.
• Align all teams to the Social Wellness / 2nd Space value proposition.
• Ensure the team are fully engaged in our wellness proposition by encouraging product usage.

Member-Centric Growth

• Ensure the sales team drive quality onboarding and early member engagement.
• Monitor and improve retention drivers through better sales behaviours.
• Use member insights to influence long-term value, not just acquisition.

Reporting & Insights

• Provide clear, data-driven reporting on performance, risks, and opportunities.
• Use insights to guide decision-making and prioritise actions.
• Ensure accuracy and discipline in all sales systems and reporting tools.

Our Minimum Requirements...

• Formal Matric qualification
• 3-4 years’ experience in sales or similar role
• 1–2 years sales management experience proven experience developing and retention of successful sales teams
• Strong understanding of the consumer sales process, including pipeline management, lead conversion, performance tracking, and optimization of key conversion metrics.
• Strong training and coaching ability
• Excellent communication, interpersonal, and presentation skills
• Proven leadership capability with the ability to inspire, coach, and develop high-performing Sales Consultants
• Data-driven and analytical, with the ability to translate insights into actionable sales actions

Core Interpersonal Skills:

• Emotional Intelligence- proven ability to anticipate the needs of others before they are voiced
• Active Listening- Able to genuinely hear concerns with the ability to defuse tense situations and ensuring members and staff feel heard and valued
• Cultural Awareness and Fluency- understand international norms, etiquette and diverse backgrounds to provide a welcoming environment for our international and VIP members
• Empathy – be able to understand, or and be aware of, someone else’s feelings especially during stressful situations, such as travel delays or billing disputes

Operational & leadership Skills Required:

• Attention to Detail, noticing the small things
• Resilience and Composure, being able to remain calm and optimistic under extreme pressure, during peak periods or system failures
• Problem solving and conflict resolution – be able to turn challenges into opportunities by thinking and acting quickly to resolve issues before they impact a member’s experience
• Adaptability: be flexible to handle unpredictable shifts in processers, resource changes, last-minute VIP guest arrivals, or sudden changes in event plans.
• Relatability – the capacity to connect with diverse stakeholders across all backgrounds
• Situational Awareness – constantly monitoring the environment to identify members who need support or help
• Curiosity- the ability to seek out and transform standard transactions into personalized stories and memorable experiences
• Time Management – the ability to efficiently meet stringent deadlines while maintaining a relaxed and unhurried demeanor for guests.
• Digital Fluency – must be proficient in new age technology and systems

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