Social Media Manager

To develop strategies to increase followers, creating and overseeing social campaigns, producing content, reviewing analytics, and communicating with key stakeholders in a company. Qualifications - National Diploma in Marketing. - Or other relevant qualification Competencies and tools - Performance Analysis. - Google Analytics. - Google Adwords. - Client Service. - Email Marketing. - Planning. - Meta Business Suite. Key Responsibilities: - Leading the development and execution of the social media strategy through planning, conceptualisation, and reporting of the social media content. - Responsible for the planning and execution of the social media content calendar and content creation for Always on social media. - Responsible for the effective use of social media to build the company. - Ensure social media content is executed according to the promo grid as well as the content calendar. - Ensure social media content is in line with the overall business strategy. - Brief Marketing Manager on advanced analytics needed to gain a deeper understanding of the social media customer and our general target market. - Use engagement posts to gain additional insight into the customer according to business objectives. - Ensure the business is kept up to date with new trends, measurement, best practices, benchmarking, and tools, and that these are included in the business plans. - Continuously improve the Social Media Function by capturing and analysing appropriate social data/metrics, and then acting on the information. - Managing execution of Social Media and Native campaigns including briefing of the internal team, sign-offs and timely delivery. - Liaising with clients & suppliers regarding timing plans & approvals, Planning, and structuring campaigns with the internal team. - Setting up campaign schedules, Formatting, Query handling, Creating cost estimates and billing instructions. - Managing execution of CRM campaigns including briefing of the internal team, signoffs, and timely delivery. - Liaising with clients & suppliers regarding timing plans & approvals, Planning, and structuring campaigns with the internal team. - Setting up campaign schedules, Formatting, cleaning, and sorting data, Query handling, creating cost estimates and billing instructions. - Assess social media marketing strategies to determine the rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth. - Managing the execution of social media campaigns, ensuring the Go live and deliver on the pre-determined OKRs for various departments. - Optimising campaigns to produce the best results based on decisions derived from weekly reporting. - Trafficking ad material from clients and creative agencies. - Reporting on the performance of the campaign, during and post campaign and drawing up insights and a post-campaign analysis. - Managing execution and performance of digital campaigns including, optimising during the campaign, and reporting post campaign. - Liaising with clients & suppliers regarding timing plans & approvals and trafficking ad material. - Managing the execution and performance of digital campaigns including, optimising during the campaign, and reporting post campaign. - Liaising with clients & suppliers regarding timing plans & approvals, Media planning, and buying and trafficking of ad material. - Optimising campaigns to produce the best results based on decisions derived from weekly reporting. - Reporting on the performance of the campaign, during and post campaign and drawing up insights and a post-campaign analysis. - SMS Marketing. - Social Media Marketing. - Social Media Strategies. - Campaign Evaluation. - Competitive Analysis. - Digital Marketing. - Twitter PPC. - Microsoft CRM. - Microsoft Office Suite. - IBM Watson Campaign Automation. - SMS Portal-Bulk SMS Service.