Social Media Manager

To develop strategies to increase followers, creating and overseeing social campaigns, producing content, reviewing analytics, and communicating with key stakeholders in a company.

Qualifications

•National Diploma in Marketing.

•Or other relevant qualification

Competencies and tools

• Performance Analysis.

• Google Analytics.

• Google Adwords.

• Client Service.

• Email Marketing.

• Planning.

• Meta Business Suite.

Key Responsibilities:

• Leading the development and execution of the social media strategy through planning, conceptualisation, and reporting of the social media content.

• Responsible for the planning and execution of the social media content calendar and content creation for Always on social media.

• Responsible for the effective use of social media to build the company.

• Ensure social media content is executed according to the promo grid as well as the content calendar.

• Ensure social media content is in line with the overall business strategy.

• Brief Marketing Manager on advanced analytics needed to gain a deeper understanding of the social media customer and our general target market.

• Use engagement posts to gain additional insight into the customer according to business objectives.

• Ensure the business is kept up to date with new trends, measurement, best practices, benchmarking, and tools, and that these are included in the business plans.

• Continuously improve the Social Media Function by capturing and analysing appropriate social data/metrics, and then acting on the information.

• Managing execution of Social Media and Native campaigns including briefing of the internal team, sign-offs and timely delivery.

• Liaising with clients & suppliers regarding timing plans & approvals, Planning, and structuring campaigns with the internal team.

• Setting up campaign schedules, Formatting, Query handling, Creating cost estimates and billing instructions.

• Managing execution of CRM campaigns including briefing of the internal team, signoffs, and timely delivery.

• Liaising with clients & suppliers regarding timing plans & approvals, Planning, and structuring campaigns with the internal team.

• Setting up campaign schedules, Formatting, cleaning, and sorting data, Query handling, creating cost estimates and billing instructions.

• Assess social media marketing strategies to determine the rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth.

• Managing the execution of social media campaigns, ensuring the Go live and deliver on the pre-determined OKRs for various departments.

• Optimising campaigns to produce the best results based on decisions derived from weekly reporting.

• Trafficking ad material from clients and creative agencies.

• Reporting on the performance of the campaign, during and post campaign and drawing up insights and a post-campaign analysis.

• Managing execution and performance of digital campaigns including, optimising during the campaign, and reporting post campaign.

• Liaising with clients & suppliers regarding timing plans & approvals and trafficking ad material.

• Managing the execution and performance of digital campaigns including, optimising during the campaign, and reporting post campaign.

• Liaising with clients & suppliers regarding timing plans & approvals, Media planning, and buying and trafficking of ad material.

• Optimising campaigns to produce the best results based on decisions derived from weekly reporting.

• Reporting on the performance of the campaign, during and post campaign and drawing up insights and a post-campaign analysis.

• SMS Marketing.

• Social Media Marketing.

• Social Media Strategies.

• Campaign Evaluation.

• Competitive Analysis.

• Digital Marketing.

• Twitter PPC.

• Microsoft CRM.

• Microsoft Office Suite.

• IBM Watson Campaign Automation.

• SMS Portal-Bulk SMS Service.