CRM Administrator

The CRM Administrator is responsible for maintaining the accuracy and integrity of customer, equipment, and service data within the company's CRM system. The role involves contacting customers by phone and email to verify and update their information, ensuring all records are complete, accurate, and current. This position supports customer service, operational efficiency, service planning, and business decision-making through effective data management.

Key Responsibilities

• Contact customers to verify and update company and contact information.
• Capture, maintain, and cleanse customer data within the CRM system.
• Identify and correct duplicate, incomplete, or inaccurate customer records.
• Validate equipment and vehicle information, including obtaining and updating hour meter readings.
• Ensure service interval information aligns with customer maintenance contracts and escalate discrepancies.
• Generate weekly reports on data validation and data quality activities.
• Maintain professional customer relationships and provide excellent customer service during all interactions.

Minimum Requirements

• Grade 12 (Matric) or at least 5 years' relevant work experience.
• Valid Code 8 driver's licence.
• Strong computer skills, particularly in CRM systems, ERP systems, Microsoft Excel, inventory software, and data analysis tools.
• Excellent communication skills in English.
• High attention to detail, accuracy, time management, and the ability to work independently under pressure.
• Experience with Autoline ERP will be advantageous.

Ideal Candidate

The ideal candidate is detail-oriented, highly organised, customer-focused, and confident communicating with customers over the phone. They should be comfortable working with data, identifying errors, maintaining accurate records, and using CRM and ERP systems to support business operations.