Senior Brand Manager - FMCG

About the Role

Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and dynamic Senior Brand Manager to join their vibrant team in Johannesburg . This pivotal role involves developing and executing strategic brand plans that drive market share, consumer engagement, and profitable growth. You will be instrumental in shaping the future of iconic brands, working cross-functionally with marketing, sales, and product development teams to ensure seamless brand execution and compelling consumer experiences. This is an exciting opportunity for a seasoned marketer to make a significant impact within a highly competitive and innovative industry, contributing to the overall commercial success and brand equity of their portfolio.

Key Responsibilities

• Develop and implement comprehensive brand strategies , marketing plans, and annual operating calendars aligned with business objectives.
• Conduct market research, competitive analysis, and consumer insights to identify growth opportunities and inform brand positioning.
• Manage the marketing budget, ensuring efficient allocation of resources and maximizing return on investment for all brand activities.
• Collaborate with creative agencies and internal teams to develop compelling advertising, promotional, and digital campaigns.
• Lead product innovation and renovation projects from concept to launch, ensuring alignment with brand vision and consumer needs.
• Monitor brand performance metrics, analyze results, and provide regular reports and recommendations to senior management.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is a plus.
• Minimum of 5-7 years of progressive experience in brand management within the FMCG industry .
• Proven track record of developing and launching successful marketing campaigns that drive significant business results.
• Strong understanding of market dynamics, consumer behaviour, and digital marketing trends.
• Excellent analytical, strategic thinking, and project management skills .
• Exceptional communication, presentation, and interpersonal abilities to effectively influence stakeholders.

Benefits

• Competitive annual salary and performance-based bonus structure.
• Opportunity to work with well-established and innovative FMCG brands .
• Comprehensive health insurance package including medical, dental, and vision.
• Generous provision of paid time off and company holidays.
• Professional development opportunities, including training and conference attendance.

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