Marketing Manager - Digital Strategy

About the Role

Our client is looking for a strategic and experienced Marketing Manager to lead their digital strategy initiatives in Mahikeng . This role will be responsible for shaping and executing a comprehensive digital marketing plan that drives brand awareness, lead generation, and customer acquisition. You will oversee all digital channels, collaborate with cross-functional teams, and leverage data analytics to optimize performance and achieve business goals. The ideal candidate is a visionary leader with a deep understanding of the digital marketing landscape and a passion for innovation.

Key Responsibilities

• Develop and implement a forward-thinking digital marketing strategy aligned with company objectives.
• Manage and optimize all digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Oversee the creation of compelling digital content and ensure consistent brand messaging across all platforms.
• Analyze campaign performance, website traffic, and user behavior to identify opportunities for improvement and growth.
• Lead and mentor a team of digital marketing professionals, fostering a collaborative and high-achieving environment.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources and maximizing ROI.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• 5+ years of progressive experience in digital marketing, with at least 2 years in a management role.
• Proven expertise in developing and executing successful digital marketing strategies across multiple channels.
• Strong analytical skills with proficiency in Google Analytics, SEO tools, and marketing automation platforms.
• Excellent leadership, communication, and project management capabilities.
• Demonstrated ability to drive business growth through digital initiatives.

Benefits

• Competitive salary and comprehensive benefits package.
• Full-time employment with a leading organization in Mahikeng .
• Opportunities for career advancement and professional development.
• A dynamic and collaborative work culture focused on innovation and excellence.
• Generous paid time off and retirement savings plan.

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