Digital Marketing Specialist - PR Focus
Placements24 • Cape Town, Western Cape, ZA
2 days ago
Job description
About the Role
Our client, a forward-thinking marketing firm in the heart of Cape Town , is seeking a proactive Digital Marketing Specialist with a strong focus on public relations integration. In this role, you will be responsible for developing and implementing digital strategies that enhance client visibility, manage online reputation, and amplify PR efforts through innovative online channels. You will collaborate closely with PR teams to ensure cohesive messaging and maximize reach across digital platforms, driving engagement and brand awareness for a varied clientele.
Key Responsibilities
- Develop and execute digital marketing campaigns that align with overall PR strategies.
- Manage and optimize paid social media advertising campaigns for maximum reach and engagement.
- Monitor online conversations and brand mentions, responding proactively to maintain a positive reputation.
- Create engaging digital content, including website copy, blog posts, and social media updates.
- Analyze website traffic, social media metrics, and campaign performance using analytics tools.
- Collaborate with the PR team to amplify press releases and media coverage across digital channels.
Requirements
- 2-4 years of experience in digital marketing, with a significant portion focused on PR or communications support.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer) and advertising platforms (e.g., Facebook Ads, LinkedIn Ads).
- Strong understanding of SEO, SEM, and content marketing principles.
- Experience with Google Analytics and other web analytics platforms.
- Excellent writing, editing, and proofreading skills.
- Bachelor's degree in Marketing, Communications, or a related field.
Benefits
- Competitive salary and annual performance bonus.
- Generous paid time off and company holidays.
- Access to ongoing professional training and development opportunities.
- Vibrant office environment located in scenic Cape Town.
- Contribution towards medical aid and provident fund.
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