Digital Marketing Specialist - E-commerce

About the Role

Our client is seeking a results-driven Digital Marketing Specialist with a focus on e-commerce to join their dynamic team in Cape Town . In this hybrid role, you will be responsible for executing and optimizing digital marketing campaigns that drive traffic, conversions, and revenue for their online store. You'll work closely with the marketing and sales departments to develop data-driven strategies across various digital channels, ensuring a seamless customer journey from discovery to purchase. This position offers a fantastic opportunity to contribute significantly to online sales growth within a collaborative and innovative work environment, blending remote flexibility with in-office team synergy.

Key Responsibilities

• Plan, execute, and manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, and Instagram Ads.
• Conduct keyword research and SEO optimization to improve organic search rankings for e-commerce product pages.
• Develop and execute email marketing campaigns, including newsletters, promotional emails, and automated customer journeys.
• Monitor website analytics and campaign performance, providing regular reports and insights for optimization.
• Collaborate with content creators to ensure marketing materials are engaging and aligned with brand messaging.
• Assist in A/B testing of landing pages, ad creatives, and email subject lines to maximize conversion rates.

Requirements

• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
• 2+ years of experience in digital marketing, with a strong emphasis on e-commerce.
• Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
• Experience with SEO best practices and keyword research tools.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Excellent communication and teamwork skills, comfortable in a hybrid work setting.

Benefits

• Competitive annual salary and performance-based incentives.
• Hybrid work model offering a blend of remote and in-office flexibility.
• Comprehensive medical and retirement benefits.
• Opportunities for continuous learning and professional development.
• Vibrant company culture in a scenic Cape Town location.

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