Content Marketing Strategist

About the Role

Our client is seeking a creative and strategic Content Marketing Strategist to develop and execute compelling content initiatives from their base in Rustenburg . This role is integral to building brand authority, driving organic traffic, and nurturing leads through high-quality, relevant content. You will be responsible for the entire content lifecycle, from ideation and creation to distribution and performance analysis, ensuring alignment with our overall marketing objectives. This is an exciting opportunity for a skilled storyteller and strategist to shape impactful narratives within the thriving North West business landscape.

Key Responsibilities

• Develop and manage a comprehensive content marketing strategy, including editorial calendars and content distribution plans.
• Create, edit, and proofread high-quality content such as blog posts, whitepapers, case studies, website copy, and social media updates.
• Conduct keyword research and implement SEO best practices to optimize content for search engines and drive organic traffic.
• Analyze content performance metrics, measure ROI, and use data to refine content strategies for continuous improvement.
• Collaborate with subject matter experts, designers, and other marketing team members to produce engaging and informative content.
• Stay abreast of industry trends, competitor content, and audience needs to ensure content remains relevant and competitive.

Requirements

• Proven experience as a Content Marketing Strategist , Content Manager, or similar role.
• Excellent writing, editing, and storytelling skills with a keen eye for detail.
• Strong understanding of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) and marketing automation platforms.
• Proficiency in analyzing content performance data and using insights to drive strategy.
• Bachelor's degree in Marketing, English, Journalism, Communications, or a related field.

Benefits

• Competitive salary and comprehensive benefits package.
• Opportunity to work remotely with occasional team meetups in Rustenburg .
• Professional development opportunities to enhance content marketing skills.
• A creative and collaborative environment fostering innovation.
• Chance to build valuable content assets for a growing company in the North West province.

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