Area Sales Manager - FMCG

Our client is searching for a dynamic and experienced Area Sales Manager to lead their sales operations for Fast-Moving Consumer Goods (FMCG) in the Port Elizabeth region. This role requires a strategic thinker adept at managing a sales team, driving market share, and ensuring product availability and visibility across retail channels. You will be responsible for developing and implementing effective sales strategies to meet ambitious growth objectives. This is an excellent opportunity for a proven leader to make a substantial impact in the fast-paced Eastern Cape FMCG market.

Key Responsibilities

• Lead, motivate, and manage a team of sales representatives to achieve individual and team sales targets.
• Develop and execute strategic sales plans for the Port Elizabeth area to increase market penetration and revenue.
• Monitor sales performance, analyze market trends, and implement corrective actions as needed.
• Build and maintain strong relationships with key distributors, retailers, and trade partners.
• Ensure optimal product placement, promotions, and merchandising in retail outlets.
• Manage budgets, resources, and sales expenses effectively for the assigned area.

Requirements

• Minimum of 5 years of experience in sales management within the FMCG sector.
• Proven experience in managing and developing a sales team.
• Strong understanding of retail channels, distribution networks, and trade marketing.
• Excellent leadership, communication, and negotiation skills.
• Ability to analyze sales data and develop actionable strategies.
• Residency or ability to reside in or near Port Elizabeth for consistent market presence.

Benefits

• Competitive base salary with performance bonuses tied to team and area performance.
• Company car, fuel allowance, and mobile phone provided.
• Comprehensive medical aid and provident fund.
• Opportunities for career progression within a leading FMCG company.
• A challenging and rewarding role in the vibrant Eastern Cape market.

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