Marketing Manager - FMCG

About the Role

Our client is looking for an innovative and strategic Marketing Manager to lead their marketing efforts for a portfolio of brands within the highly competitive FMCG market in Pretoria . This role is responsible for developing and executing impactful marketing strategies that drive brand growth, enhance consumer engagement, and increase market share. You will collaborate closely with sales, product development, and creative teams to ensure cohesive brand messaging and successful campaign execution. The ideal candidate is a creative thinker with a strong analytical foundation and a passion for understanding consumer behavior.

Key Responsibilities

• Develop and execute integrated marketing plans, including advertising, promotions, digital marketing, and public relations, to achieve business objectives.
• Conduct market research and analyze consumer trends to identify opportunities and inform marketing strategies for the FMCG portfolio.
• Manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI for all campaigns.
• Oversee the development of creative assets and ensure consistent brand messaging across all communication channels.
• Collaborate with sales teams to develop effective go-to-market strategies and support retail partnerships.
• Monitor campaign performance, analyze results, and provide actionable insights for optimization and future planning in Pretoria .

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related discipline.
• At least 6 years of experience in marketing, with a significant portion within the FMCG industry.
• Demonstrated success in developing and implementing effective marketing campaigns that drive brand growth and consumer engagement.
• Strong understanding of digital marketing channels, social media, and content marketing.
• Excellent analytical, strategic planning, and project management skills.
• Proficiency in marketing analytics tools and reporting.

Benefits

• Competitive salary and annual bonus opportunities.
• Comprehensive health insurance and retirement plan.
• Opportunities for professional growth and continuous learning.
• A collaborative and innovative work culture in Pretoria .
• Generous annual leave and company perks.

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