E-commerce Social Media Advertising Specialist

About the Role

Our client is seeking a results-oriented E-commerce Social Media Advertising Specialist to manage and optimize paid advertising campaigns across key social platforms. This on-site role is focused on driving qualified traffic, conversions, and maximizing return on ad spend (ROAS) for the company's e-commerce operations. You will be responsible for campaign planning, execution, monitoring, and detailed analysis to ensure campaigns meet and exceed performance targets. Join a dedicated marketing team focused on achieving exceptional e-commerce results.

Key Responsibilities

• Plan, create, launch, and manage targeted paid social media advertising campaigns (e.g., Facebook Ads, Instagram Ads, TikTok Ads).
• Optimize campaigns based on performance data, audience segmentation, and budget allocation to achieve ROAS goals.
• Conduct audience research and develop effective targeting strategies for various e-commerce product lines.
• Create compelling ad copy and visual creatives, working closely with design and content teams.
• Monitor campaign performance daily, providing regular reports on key metrics and insights.
• Stay abreast of the latest trends and best practices in social media advertising and e-commerce marketing.

Requirements

• 2+ years of hands-on experience managing paid social media advertising campaigns specifically for e-commerce.
• Proficiency with advertising platforms such as Facebook Ads Manager, Google Ads (for remarketing), and other relevant tools.
• Strong understanding of campaign metrics, A/B testing, and conversion tracking.
• Experience with audience segmentation, lookalike audiences, and retargeting strategies.
• Excellent analytical skills and the ability to translate data into actionable advertising strategies.
• Detail-oriented with strong organizational and time management skills.

Benefits

• Competitive salary with performance-based incentives.
• Comprehensive health, dental, and vision insurance benefits.
• Paid time off and company-observed holidays.
• Opportunities for ongoing training in digital advertising technologies.
• A collaborative work environment in our Nelspruit office.

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