Social Media Manager

About the Role

Our client is seeking a dynamic and strategic Social Media Manager to elevate their online presence and engage their community in Soweto . This role is responsible for developing and executing comprehensive social media strategies across various platforms to increase brand awareness, drive website traffic, and foster customer loyalty. You will create compelling content, manage social media channels, analyze performance metrics, and stay ahead of emerging trends. We are looking for a creative individual with a strong understanding of social media dynamics, excellent communication skills, and a passion for building online communities. This position offers a hybrid work model, allowing for collaboration and focused remote work.

Key Responsibilities

• Develop and implement innovative social media strategies aligned with marketing goals and target audience engagement.
• Create, curate, and schedule engaging and high-quality content (text, images, video) for platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Manage social media communities, responding to comments and messages in a timely and professional manner, fostering positive interactions.
• Monitor social media trends, tools, and applications, and apply that knowledge to increase the effectiveness of social media campaigns.
• Analyze social media performance using analytics tools, generating reports on key metrics (e.g., reach, engagement, conversions) and providing actionable insights.
• Collaborate with the marketing and content teams to ensure brand consistency and integrated campaign messaging across all channels.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 3-5 years of proven experience managing social media accounts and developing successful social media strategies.
• Demonstrated ability to create engaging content and grow social media followings.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Excellent written and verbal communication skills, with strong copywriting and editing abilities.
• Understanding of SEO principles and how they relate to social media marketing.

Benefits

• Competitive annual salary with potential performance incentives.
• Hybrid work model offering flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance coverage.
• Opportunities for professional development and social media training.
• A creative and collaborative team environment in Soweto , focused on digital innovation.

#J-18808-Ljbffr