E-commerce Marketing Manager

About the Role

Our client is seeking a results-driven E-commerce Marketing Manager to lead their online marketing efforts in Randburg. This pivotal role involves developing and executing comprehensive strategies to drive traffic, conversions, and revenue for their e-commerce platform. You will be responsible for overseeing all aspects of digital marketing, including SEO, SEM, email marketing, social media, and affiliate programs. This position offers a hybrid work model, blending strategic in-office planning with the flexibility of remote execution, ensuring comprehensive oversight and engagement.

Key Responsibilities

• Develop and execute an integrated digital marketing strategy to achieve e-commerce sales targets.
• Manage and optimize paid search (SEM) and search engine optimization (SEO) initiatives.
• Oversee email marketing campaigns, including list segmentation, automation, and performance analysis.
• Develop and manage social media marketing strategies to increase brand awareness and engagement.
• Analyze marketing campaign performance, website analytics, and customer data to identify key insights and opportunities.
• Manage the e-commerce marketing budget effectively, ensuring a strong return on investment.

Requirements

• Proven experience as an E-commerce Marketing Manager or similar senior digital marketing role.
• Strong expertise in SEO, SEM, email marketing, and social media advertising.
• Proficiency with web analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Excellent analytical and problem-solving skills with a data-driven approach.
• Strong leadership and project management capabilities.
• Experience in the e-commerce industry is essential.

Benefits

• Competitive salary and performance-based bonus structure.
• Hybrid work arrangement providing flexibility and work-life balance.
• Opportunities for career advancement and professional development.
• Lead and shape the digital strategy for a growing e-commerce business.
• Collaborative and innovative work environment.

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