Digital Marketing Manager - FMCG

About the Role

Our client, a leader in the FMCG sector, is looking for an innovative and strategic Digital Marketing Manager to join their dynamic team. This is a fully remote position, allowing you to leverage your expertise from anywhere. You will be responsible for developing and executing cutting-edge digital marketing strategies to enhance brand visibility, drive consumer engagement, and boost online sales. The ideal candidate is a data-driven marketer with a proven history of success in online campaigns, SEO, SEM, social media, and content marketing, contributing to our client's digital growth in a remote-first setting.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across various platforms including SEO, SEM, social media, email, and content marketing.
• Manage and optimize online advertising campaigns to maximize ROI and achieve key performance indicators (KPIs).
• Oversee the creation of engaging and relevant digital content to drive brand awareness and customer engagement.
• Analyze website traffic, campaign performance, and user behavior using analytics tools (e.g., Google Analytics).
• Manage social media presence, community engagement, and online reputation.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Collaborate with internal teams and external agencies to ensure brand consistency and campaign effectiveness.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on the FMCG industry.
• Proven track record of successfully managing and executing digital marketing campaigns that drive measurable results.
• Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, social media management tools).
• Excellent communication, analytical, and project management skills, with the ability to thrive in a remote work environment.

Benefits

• Competitive annual salary and performance-based bonuses.
• Fully remote work arrangement with flexible hours.
• Comprehensive health, dental, and vision insurance plans.
• Generous vacation policy and paid time off.
• Budget for professional development, including online courses and conferences.

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