Social Media and Digital Marketing Officer

About the Role

Our client is seeking a proactive Social Media and Digital Marketing Officer to join their team in Mahikeng . This role is central to developing and implementing effective online marketing strategies that enhance brand visibility and drive engagement. You will manage social media platforms, create compelling content, and support various digital marketing initiatives. This hybrid position allows for a balance between collaborative work in the office and remote flexibility, offering a chance to significantly impact our client's digital presence in the North West province.

Key Responsibilities

• Manage and grow social media presence across key platforms, creating engaging content tailored to each channel.
• Develop and execute digital marketing campaigns, including email marketing and paid advertising.
• Monitor social media conversations, respond to inquiries, and foster community engagement.
• Analyze website and social media traffic, reporting on key performance indicators (KPIs) and providing insights.
• Collaborate with internal stakeholders to ensure marketing messages are consistent and aligned with business objectives.
• Stay updated on digital marketing trends and tools, recommending innovative approaches.

Requirements

• Proven experience in social media management and digital marketing.
• Strong content creation skills, including copywriting and basic graphic design/video editing.
• Solid understanding of SEO, SEM, email marketing, and social media advertising.
• Proficiency with social media management tools and analytics platforms.
• Excellent communication, organizational, and project management skills.
• Ability to work both independently and collaboratively in a hybrid work environment.

Benefits

• Competitive annual salary with performance-based incentives.
• Hybrid work model promoting flexibility and work-life balance.
• Comprehensive health insurance coverage.
• Opportunities for professional development and continuing education.
• A collaborative and dynamic work environment focused on achieving digital success.

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