Digital Marketing Manager - E-commerce

About the Role

Our client is seeking an experienced and visionary Digital Marketing Manager specializing in e-commerce to lead their online growth strategies. This fully remote position offers the autonomy to shape and execute impactful campaigns from anywhere. You will be responsible for developing and managing all aspects of digital marketing, including SEO, SEM, email marketing, social media, and affiliate programs, with a strong focus on driving traffic, conversions, and revenue for our e-commerce platforms. This role requires a strategic thinker with a proven track record of success in online advertising and customer acquisition.

Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy to drive qualified traffic and sales for e-commerce channels.
• Manage and optimize paid advertising campaigns (PPC, social media ads) to maximize ROI.
• Oversee SEO initiatives to improve organic search rankings and visibility.
• Develop and execute email marketing campaigns, including lead nurturing and customer retention strategies.
• Analyze campaign performance using data analytics tools and provide actionable insights for continuous improvement.
• Collaborate with content creators, web developers, and sales teams to ensure cohesive marketing efforts.

Requirements

• Proven experience as a Digital Marketing Manager with a strong focus on e-commerce.
• Demonstrated success in managing SEO, SEM, social media advertising, and email marketing campaigns.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, and marketing automation platforms.
• Strong analytical skills and ability to interpret complex data sets.
• Excellent leadership and project management capabilities.
• Ability to thrive in a remote, collaborative work environment.

Benefits

• Highly competitive salary and bonus structure.
• Fully remote working arrangement with flexible hours.
• Comprehensive health, dental, and vision insurance.
• Generous allowance for professional development and learning opportunities.
• A dynamic and innovative company culture.

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