Digital Marketing Manager (E-commerce Focus)

About the Role

Our client is seeking an experienced and strategic Digital Marketing Manager to lead their e-commerce marketing initiatives in Nelspruit. This hybrid role involves developing and executing comprehensive digital marketing strategies to drive online sales, customer acquisition, and brand visibility. You will oversee a range of activities, including SEO, SEM, social media marketing, email marketing, and content strategy, ensuring alignment with overall business objectives. This is a key leadership position for an individual passionate about leveraging digital channels to achieve significant e-commerce growth in a dynamic, collaborative hybrid environment.

Key Responsibilities

• Develop and implement integrated digital marketing strategies focused on driving e-commerce sales and customer engagement.
• Manage and optimize SEO, SEM (PPC), social media marketing, and email marketing campaigns.
• Oversee content strategy and creation to support marketing goals and enhance the customer journey.
• Analyze marketing campaign performance, website analytics, and sales data to identify trends and opportunities for improvement.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Collaborate with cross-functional teams, including sales, product development, and creative, to ensure cohesive execution.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree a plus.
• 5+ years of experience in digital marketing, with a strong proven track record in e-commerce.
• Expertise across various digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, social media ad platforms).
• Strong leadership, strategic thinking, and project management skills.
• Ability to thrive in a hybrid work environment, fostering collaboration between remote and in-office team members.

Benefits

• Attractive annual salary with performance-based bonuses.
• Hybrid work model providing flexibility and work-life balance.
• Comprehensive medical and retirement benefits.
• Generous opportunities for professional development and continuing education.
• Lead a key marketing function in a growing company located in Nelspruit.

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