Digital Marketing & E-commerce Specialist

About the Role

Our client is seeking a skilled and adaptable Digital Marketing & E-commerce Specialist to join their team in Upington. This hybrid role will focus on developing and implementing digital marketing strategies that enhance online visibility and drive sales for our e-commerce platforms. You will be responsible for managing social media, executing digital campaigns, analyzing performance data, and contributing to content creation. We are looking for a proactive individual with a strong understanding of the digital landscape, excellent analytical skills, and the ability to collaborate effectively, balancing remote flexibility with essential in-office teamwork to achieve business objectives.

Key Responsibilities

• Develop and execute integrated digital marketing campaigns across social media, email, and paid channels.
• Manage and grow the company's presence on key social media platforms, creating engaging content.
• Monitor website performance, traffic, and conversion rates, identifying areas for optimization.
• Analyze marketing data and provide regular reports on campaign effectiveness and ROI.
• Collaborate with the sales and product teams to align marketing efforts with business goals.
• Stay updated on the latest digital marketing trends and e-commerce best practices.

Requirements

• Proven experience in digital marketing, with a strong emphasis on e-commerce.
• Proficiency in social media management, content creation, and digital advertising platforms.
• Experience with analytics tools such as Google Analytics and social media insights.
• Strong understanding of SEO, SEM, and email marketing principles.
• Excellent analytical, communication, and organizational skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Benefits

• Competitive salary commensurate with experience.
• Hybrid work model offering flexibility and collaborative opportunities.
• Opportunities for professional development and ongoing training.
• A dynamic work environment within a growing e-commerce sector.
• Contribution to innovative digital marketing strategies.

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