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Marketing AnalystPlacements24 • East London, Eastern Cape, ZA
Marketing Analyst

Marketing Analyst

Placements24 • East London, Eastern Cape, ZA
20 days ago
Job description

About the Role

Our client is seeking a sharp and analytical Marketing Analyst to join their team in East London . This role is crucial for measuring the effectiveness of marketing campaigns, providing data-driven insights, and supporting strategic decision-making. You will be responsible for collecting, analyzing, and interpreting marketing data from various sources, identifying trends, and presenting findings to stakeholders. This is an excellent opportunity for a data enthusiast to contribute significantly to marketing strategy and optimization within a dedicated team based in East London .

Key Responsibilities

  • Collect and analyze marketing data from various channels, including digital, social media, and traditional advertising.
  • Develop and maintain dashboards and reports to track key marketing performance indicators (KPIs).
  • Interpret data to identify trends, measure campaign effectiveness, and provide actionable insights.
  • Conduct market research and competitive analysis to inform marketing strategies.
  • Collaborate with marketing teams to define campaign goals and measurement methodologies.
  • Present findings and recommendations to marketing leadership and other stakeholders.

Requirements

  • Bachelor's degree in Statistics, Mathematics, Marketing, Economics, or a related quantitative field.
  • 1-3 years of experience in marketing analytics or a similar data analysis role.
  • Proficiency with data analysis tools such as Excel, SQL, and data visualization software (e.g., Tableau, Power BI).
  • Strong understanding of marketing principles and campaign metrics.
  • Excellent analytical, problem-solving, and critical thinking skills.
  • Strong communication skills, with the ability to present complex data clearly and concisely.

Benefits

  • Competitive salary commensurate with experience.
  • Permanent position with a reputable company.
  • Comprehensive medical and retirement benefits.
  • Opportunities for professional development and training in data analytics.
  • A collaborative team environment located in East London .

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Marketing Analyst • East London, Eastern Cape, ZA

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