Digital Marketing Specialist - Social Media

About the Role

Our client is looking for a strategic and creative Digital Marketing Specialist with a focus on social media to join their team in Port Elizabeth . You will be responsible for developing, implementing, and managing our social media strategy to increase brand awareness, improve marketing efforts, and drive engagement. This role requires a deep understanding of current social media trends, platform algorithms, and community management best practices. You will work closely with the marketing and content teams to create compelling content, analyze performance data, and optimize campaigns for maximum impact. This is a great opportunity to shape our brand's digital voice and connect with our audience.

Key Responsibilities

• Develop and execute a comprehensive social media strategy across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging, high-quality content (text, images, video) tailored for each social media channel.
• Manage social media communities, responding to comments and messages in a timely and professional manner.
• Monitor social media trends, tools, and applications, and apply that knowledge to increase the effectiveness of social media campaigns.
• Analyze social media data and generate regular reports on key metrics, providing insights and recommendations for improvement.
• Collaborate with other teams to ensure brand consistency and coordinate marketing efforts.

Requirements

• Proven work experience as a Social Media Specialist or similar role.
• Excellent copywriting, editing, and communication skills.
• Demonstrable experience managing social media platforms for brands or organizations.
• Strong understanding of social media KPIs, analytics tools, and digital marketing principles.
• Ability to create engaging visual content (e.g., basic graphic design or video editing skills).
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.

Benefits

• Competitive salary and potential for performance bonuses.
• Comprehensive health and wellness benefits.
• Opportunities for professional growth and certifications.
• Flexible remote working arrangement.
• Be part of an innovative and dynamic marketing team in Port Elizabeth .

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