SUMMARY:
Luxury Jewellery Brand with Head Offices based in Cape Town is looking for a CRM & Client Communications Manager responsible for implementing and managing communication with clients across the different stages of their relationship with the brand.
Working within the direction set by the Founder, Growth Officer and broader leadership team, the role will translate approved client-journey strategies into carefully considered CRM campaigns, automated communications and follow-up journeys.
The successful candidate will manage ActiveCampaign on a day-to-day basis, ensure client information is correctly structured and segmented, and coordinate relevant communication before and after an enquiry, appointment or purchase.
This is a hands-on implementation role requiring a strong understanding of CRM and lifecycle-marketing principles, meticulous attention to detail and the ability to execute communication that reflects the personal, considered service expected from brand.
POSITION INFO:
Duties: Implement Client Communication Journeys: Translate approved client-journey strategies into practical CRM communication plans. Build and manage communication journeys for key stages, including: New enquiries Appointment bookings Engagement-ring consideration Product or collection interest Purchase and delivery Post-purchase care Purchase anniversaries Service and valuation reminders Previous-client re-engagement Events and private-client invitations Ensure communications are relevant to the client's interests, purchase history and stage in the relationship. Identify where automated communication should be supported by personal contact from a Sales Advisor or Client Care team member. Monitor client journeys and recommend improvements based on engagement and feedback. Manage ActiveCampaign: Manage the day-to-day operation of ActiveCampaign. Build, test, activate and monitor CRM campaigns and automations. Set up and maintain:
CRM & Client Communications Manager • Cape Town, South Africa
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