Senior Graphic Designer - Digital Campaigns
About the Role
Our client is seeking a creative and experienced Senior Graphic Designer to spearhead the visual direction of their digital marketing campaigns. You will be instrumental in shaping the brand's online presence, conceptualizing and executing designs that resonate with target audiences and drive engagement across various digital platforms. This role requires a blend of artistic talent, technical proficiency, and a strategic understanding of marketing objectives. Join a dynamic team that values innovation and high-quality creative output, contributing directly to the company's growth and brand recognition in the Johannesburg area. This is an exciting opportunity to lead design initiatives in a fast-paced, collaborative environment.
Key Responsibilities
- Conceptualize and design visually compelling graphics for social media, email marketing, website banners, and online advertisements.
- Collaborate closely with the marketing team to understand campaign goals and translate them into effective visual strategies.
- Develop and maintain a consistent brand identity and visual language across all digital channels.
- Create high-fidelity mockups and prototypes for new digital initiatives.
- Provide art direction and feedback to junior designers and external agencies as needed.
- Stay abreast of the latest design trends, tools, and digital marketing best practices.
Requirements
- Minimum of 5 years of professional experience in graphic design, with a strong portfolio showcasing digital campaign work.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).
- Solid understanding of UI/UX principles and web design best practices.
- Experience with motion graphics and video editing is a plus.
- Excellent communication, presentation, and project management skills.
- Bachelor's degree in Graphic Design, Fine Arts, or a related field, or equivalent practical experience.
Benefits
- Competitive annual salary and performance-based bonuses.
- Comprehensive health insurance package.
- Generous paid time off and company holidays.
- Opportunities for professional development and attending industry workshops.
- A creative and supportive work environment in Johannesburg.
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