Trade Marketing Executive

About the Role

Our client is seeking a vibrant and commercially astute Trade Marketing Executive to drive sales and brand presence at the retail level within the East London region. This hybrid role is key to developing and executing effective in-store strategies, promotional activities, and point-of-sale initiatives that boost product visibility and sales performance for their FMCG brands. You will work closely with sales teams and retailers, balancing on-site engagement with remote planning and analysis to maximize impact.

Key Responsibilities

• Develop and execute trade marketing plans and promotional activities in collaboration with the sales team and retail partners.


• Analyze sales data and market trends to identify opportunities for in-store promotions and merchandising improvements.


• Manage the development and execution of point-of-sale (POS) materials and in-store displays.


• Build and maintain strong relationships with key retail accounts to ensure effective product placement and promotion.


• Monitor competitor activities and market dynamics to adapt trade strategies accordingly.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.


• Minimum of 3 years of experience in trade marketing, brand management, or sales, preferably within the FMCG industry.


• Proven ability to develop and implement successful in-store and trade promotional activities.


• Strong understanding of the retail environment and consumer purchasing behaviour.


• Excellent communication, negotiation, and project management skills.

Benefits

• Competitive salary and performance-related bonuses.


• Hybrid work model offering a mix of office and remote flexibility.


• Comprehensive medical and retirement benefits.


• Opportunities for career progression within the marketing and sales functions.

A strategic role focused on driving retail success in East London.

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