Digital Marketing Manager - Sports Technology

About the Role

Our client is seeking an innovative and results-driven Digital Marketing Manager to lead their online presence from a remote position. This role will be responsible for developing and executing comprehensive digital marketing strategies to promote cutting-edge sports technology products and services. You will leverage your expertise in SEO, SEM, social media, content marketing, and analytics to drive brand awareness, generate leads, and acquire new customers globally. This is a critical role for someone passionate about sports and technology, aiming to make a significant impact in a fast-growing industry, working from anywhere within Richards Bay 's broader network.

Key Responsibilities

• Develop and implement data-driven digital marketing strategies across various channels, including SEO, SEM, social media, email, and content marketing.
• Manage and optimize digital advertising campaigns to maximize ROI and achieve lead generation targets.
• Oversee the creation of engaging and informative content, including blog posts, articles, videos, and social media updates.
• Analyze website traffic, campaign performance, and user behavior to identify trends and opportunities for improvement.
• Collaborate with product development and sales teams to ensure alignment on marketing goals and messaging.

Requirements

• Proven experience as a Digital Marketing Manager or similar role, with a strong understanding of the sports technology sector.
• Demonstrable success in developing and executing integrated digital marketing campaigns.
• Expertise in SEO/SEM, social media marketing, content strategy, and marketing automation tools.
• Proficiency in web analytics platforms (e.g., Google Analytics) and CRM software.
• Bachelor's degree in Marketing, Digital Media, Business, or a related field.

Benefits

• Competitive executive salary and performance-based incentives.
• Fully remote work arrangement offering significant flexibility.
• Opportunity to shape the marketing strategy for innovative sports tech.
• Generous allowance for home office setup and professional development.
• Collaborative and forward-thinking team culture, impacting the global sports market from KwaZulu-Natal .

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