Brand Ambassador
Build brand knowledge and awareness on the company's portfolio
Assist key customers and Sales Executives to build cocktails utilizing the company's brands
Build relationships with key stakeholders in trade (customers and bartenders)
Identify and implement new business opportunities
Assist sales executives with the planning and execution of promotions and activations
Monitoring and reporting competitor trends
Grow menu listings percentages of the brand portfolio
Build and maintain customer relationships
Increase the brands’ visibility in venues and outlets as per the brand sales guidelines
Anticipate customer needs and develop solutions to meet those needs
Brief and train promoters and agencies on the brand guidelines and brand history
Customer database built & maintained
Daily / weekly / monthly planning
Market potential opportunities identified, prioritized, actioned & tracked (Market Share / In-trade execution)
Support sales executive team with their promotions, campaigns, & POSM planned, deployed & tracked
Competitor activities monitored and actioned against
Information security maintained in accordance with Company Information Protection Policy
KPI progress maintained
Expenditure controlled within budget
Outlet and customer tastings on the company portfolio
Conduct consumer tastings to build brand loyalty
Route ride with reps in Western Cape, Eastern Cape and Garden Route (potentially travel in other regions as well)
Support the brand team with events and building of brands in trade
Train bartenders and other key stakeholders on the company's portfolio
To conduct in-house training for new recruits and staff members internally
To create and maintain a company brand builder social media account
Customer service ethos implemented
Customer relationships managed and leveraged
Third party relationships optimized
Corporate image maintained
Maintain customer needs by solution-orientated
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