Digital PR Specialist

About the Role

Our client is looking for an innovative Digital PR Specialist to join their vibrant team based in Cape Town . This role focuses on leveraging online channels to build brand awareness, manage reputation, and drive organic reach through strategic digital PR campaigns. You will be responsible for creating engaging online content, managing social media outreach, and securing placements on reputable digital platforms. The ideal candidate is a creative thinker with a passion for digital trends and a proven ability to deliver measurable results in the online space, contributing to a forward-thinking marketing department.

Key Responsibilities

• Develop and execute digital PR strategies to enhance online visibility and brand reputation.
• Create compelling digital content, including blog posts, articles, and social media updates.
• Build relationships with online journalists, bloggers, and influencers.
• Conduct SEO-driven keyword research to optimize content for search engines.
• Monitor online conversations and manage brand sentiment across digital platforms.

Requirements

• 3+ years of experience in digital PR, content marketing, or social media management.
• Proficiency with digital PR tools and analytics platforms (e.g., Google Analytics, Meltwater).
• Excellent writing and editing skills with a focus on SEO best practices.
• Experience in outreach and relationship building within the digital space.
• Bachelor's degree in Marketing, Communications, or a related digital field.

Benefits

• Competitive salary package with performance incentives.
• Fully remote working arrangements for optimal work-life balance.
• Comprehensive health and wellness benefits.
• Generous allowance for professional development and training.
• A creative and collaborative remote team environment.

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