Media Relations Officer

About the Role

Our client is seeking an experienced Media Relations Officer to join their vibrant communications department located in George . This role is critical for managing our client's public image and ensuring effective communication with media partners throughout the Western Cape . You will be responsible for developing proactive media strategies, responding to inquiries, and fostering positive relationships with journalists and media representatives. This is an exciting opportunity to contribute to high-impact PR initiatives within a company known for its commitment to community engagement and excellence, working within a dedicated team focused on transparent and impactful public discourse.

Key Responsibilities

• Develop and execute strategic media relations plans to support organizational objectives and enhance public perception.
• Serve as a primary point of contact for media inquiries, providing timely and accurate information.
• Draft and disseminate press releases, media kits, and statements, ensuring adherence to brand voice and messaging guidelines.
• Build and maintain a robust database of media contacts across various platforms relevant to the George region .
• Proactively identify opportunities for positive media coverage and manage crisis communications as needed.
• Collaborate with the marketing team on integrated campaigns that leverage earned media effectively.

Requirements

• Bachelor's degree in Communications, Public Relations, Journalism, or a related field.
• Minimum of 4 years of experience in media relations, PR agency work, or corporate communications.
• Demonstrated success in securing positive media coverage and managing media relationships.
• Exceptional written and verbal communication skills, with a keen eye for detail.
• Experience with media monitoring tools and reporting on coverage effectiveness.
• Ability to work effectively under pressure and manage sensitive information with discretion.

Benefits

• Competitive salary and comprehensive benefits package.
• On-site role within a dynamic team in George , fostering strong professional relationships.
• Access to ongoing training and professional development in the communications field.
• Opportunities to engage with influential media figures and contribute to significant campaigns.
• Supportive work environment with a focus on work-life balance.

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