Digital Marketing Specialist - Social Media Focus

About the Role

Our client is seeking a talented Digital Marketing Specialist with a strong emphasis on social media to join their vibrant team in Pretoria . This role is integral to developing and executing engaging online marketing campaigns that enhance brand visibility, drive traffic, and boost conversions for their e-commerce operations. You will be responsible for creating compelling content, managing social media communities, and analyzing campaign performance to ensure optimal results. This is an excellent opportunity for a creative and data-savvy marketer to contribute to a growing online business.

Key Responsibilities

• Develop and manage engaging content calendars for all social media platforms, ensuring brand consistency and audience relevance.
• Execute paid social media advertising campaigns, monitor performance, and optimize for conversions and ROI.
• Engage with followers, respond to comments and messages, and foster a positive online community.
• Collaborate with the marketing team to align social media strategies with overall business objectives and product launches.
• Analyze social media metrics and website traffic using tools like Google Analytics to report on campaign effectiveness.
• Stay updated on the latest social media trends, platform updates, and best practices in digital marketing.

Requirements

• 2-4 years of professional experience in digital marketing , with a significant focus on social media management for e-commerce.
• Proven ability to create engaging content and manage successful social media advertising campaigns.
• Familiarity with social media management tools (e.g., Sprout Social, Buffer) and analytics platforms.
• Strong understanding of SEO, SEM, and content marketing principles.
• Excellent written and verbal communication skills.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote work arrangement, offering flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance plans.
• Opportunities for professional growth and training in the latest digital marketing techniques.
• A supportive and collaborative remote team culture in the Pretoria region.

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