Digital Marketing and PR Specialist

About the Role

Our client is looking for a creative and results-oriented Digital Marketing and PR Specialist to join their vibrant team in Cape Town . This role focuses on leveraging digital platforms to amplify our brand's story and engage target audiences through innovative PR campaigns. You will be responsible for executing online communication strategies, managing social media presence, and generating positive press through digital channels. The ideal candidate is a strategic thinker with a passion for storytelling and a deep understanding of the digital landscape, contributing to a dynamic marketing department in the heart of Cape Town .

Key Responsibilities

• Develop and execute integrated digital marketing and PR campaigns to enhance brand awareness in the Cape Town region.
• Manage and grow the company's social media channels, creating engaging content and fostering community interaction.
• Write compelling copy for online press releases, blog posts, website content, and social media updates.
• Monitor online conversations, identify trends, and respond proactively to maintain brand reputation.
• Analyze digital campaign performance using analytics tools and provide actionable insights for optimization.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 3-5 years of experience in digital marketing, social media management, or public relations.
• Proficiency with digital marketing tools such as SEO/SEM platforms, social media management software, and analytics tools.
• Strong content creation skills, including writing, editing, and basic graphic design.
• Understanding of PR principles and their application in a digital context.

Benefits

• Attractive salary package with potential for annual increases.
• Comprehensive medical aid and retirement fund contributions.
• Generous annual leave allowance.
• Opportunities for training and skill enhancement in digital PR.
• Vibrant and collaborative office culture in Cape Town .

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