Paid Social Media Strategist

About the Role

Our client is looking for a highly analytical and results-oriented Paid Social Media Strategist to drive growth through targeted advertising campaigns. This role involves designing, implementing, and optimizing paid social media strategies across platforms like Facebook, Instagram, LinkedIn, and Twitter to achieve specific marketing objectives, such as lead generation, customer acquisition, and brand awareness. You will be instrumental in maximizing ROI by leveraging data, testing methodologies, and staying ahead of platform algorithm changes. This position is ideal for a performance marketing expert passionate about digital advertising and data-driven decision-making.

Key Responsibilities

• Develop and execute comprehensive paid social media strategies aligned with client objectives and budget.
• Manage campaign setup, targeting, bidding, and budget allocation across various social advertising platforms.
• Conduct A/B testing on ad creatives, copy, targeting, and landing pages to optimize campaign performance.
• Monitor campaign performance, analyze data, and provide regular reports with actionable insights and recommendations.
• Stay current with industry trends, platform updates, and best practices in paid social media advertising.
• Collaborate with creative teams to develop compelling ad assets that drive engagement and conversions.

Requirements

• Demonstrated experience in managing paid social media campaigns with significant budgets.
• In-depth knowledge of major social advertising platforms (Facebook Ads Manager, LinkedIn Campaign Manager, etc.).
• Strong analytical skills and proficiency with analytics tools (e.g., Google Analytics, platform-specific insights).
• Experience with conversion tracking, pixel implementation, and attribution modeling.
• Excellent understanding of audience segmentation and targeting strategies.
• Proven ability to optimize campaigns for ROI and meet performance KPIs.

Benefits

• Competitive salary and performance bonuses.
• Comprehensive health and wellness benefits.
• Opportunities for advanced training in digital advertising.
• Flexible remote work arrangements.
• A dynamic and innovative team culture in Bloemfontein .

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