Brand Activation Manager - FMCG Campaigns

About the Role

Our client, a dynamic leader in the FMCG sector, is seeking an innovative and results-driven Brand Activation Manager to conceptualize and execute engaging brand campaigns. This fully remote position will focus on creating memorable consumer experiences that drive brand loyalty and sales across various touchpoints. You will collaborate with internal teams and external partners to bring creative activation strategies to life, ensuring seamless execution and measurable impact. This is a prime opportunity for a creative marketer to lead exciting initiatives in a fully remote, agile work environment.

Key Responsibilities

• Develop and execute innovative brand activation strategies and campaigns to enhance consumer engagement and drive brand preference for FMCG products.
• Manage the end-to-end execution of brand activations, including event planning, point-of-sale promotions, and digital integrations.
• Collaborate with marketing, sales, and creative teams to ensure brand consistency and alignment with overall marketing objectives.
• Analyze campaign performance, gather consumer feedback, and provide insights for future activation strategies.
• Manage relationships with agencies, suppliers, and event organizers to ensure successful campaign delivery.

Requirements

• 3-5 years of experience in brand management, marketing, or activation roles, preferably within the FMCG industry.
• Proven ability to conceptualize and execute successful brand activation campaigns.
• Strong project management skills and attention to detail.
• Excellent communication, negotiation, and interpersonal skills.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote role offering significant flexibility and work-life balance.
• Comprehensive health and wellness benefits.
• Opportunities for professional growth and development.
• A creative and collaborative team environment with a focus on innovation.

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