Brand Marketing Manager - FMCG

About the Role

Our client is seeking a strategic and creative Brand Marketing Manager to lead the development and execution of marketing strategies for their key FMCG brands in Stellenbosch. You will be responsible for driving brand growth, enhancing market presence, and connecting with consumers through innovative campaigns and product positioning. This role demands a deep understanding of the FMCG landscape, consumer insights, and a proven ability to build strong, memorable brands that stand out in a competitive market, fostering a culture of marketing excellence.

Key Responsibilities

• Develop and implement annual marketing plans and brand strategies to achieve business objectives.
• Manage the brand budget effectively, ensuring optimal allocation of resources across marketing activities.
• Oversee the development of creative campaigns, advertising materials, and promotional activities.
• Analyze market trends, competitor activities, and consumer behavior to identify growth opportunities.
• Collaborate with cross-functional teams, including sales, product development, and agencies, to ensure brand consistency and success.
• Lead and mentor a team of marketing professionals.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
• Minimum of 6 years of progressive brand management experience in the FMCG industry.
• Demonstrated success in developing and executing impactful marketing campaigns.
• Strong analytical, strategic thinking, and project management skills.
• Excellent communication, presentation, and interpersonal abilities.

Benefits

• Competitive salary and annual bonus incentives.
• Comprehensive health, dental, and vision insurance plans.
• Opportunities for professional development and leadership training.
• Employee discounts on company products.
• Vibrant and collaborative work environment in a beautiful setting.

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