E-commerce Product Marketing Specialist
Placements24 • East London, Eastern Cape, ZA
21 days ago
Job description
About the Role
Our client is looking for a creative and market-savvy E-commerce Product Marketing Specialist to join their team in East London . This role is instrumental in driving the success of their products within the online retail environment. You will be responsible for developing compelling product messaging, positioning, and go-to-market strategies that resonate with target customers and drive sales conversions on the e-commerce platform. The ideal candidate possesses a deep understanding of product marketing principles and a passion for translating product features into customer benefits within the digital space.
Key Responsibilities
- Develop clear and compelling product positioning and messaging for new and existing products sold through e-commerce channels.
- Create engaging product descriptions, marketing copy, and other collateral to highlight product features and benefits for online listings.
- Plan and execute product launch campaigns, coordinating with marketing, sales, and product development teams.
- Conduct market research and competitor analysis to identify trends, opportunities, and customer needs within the e-commerce landscape.
- Develop and implement strategies to optimize product visibility and conversion rates on the e-commerce website.
- Analyze product sales performance data and customer feedback to inform future marketing strategies and product development.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 2+ years of experience in product marketing, digital marketing, or brand management, with a focus on e-commerce.
- Strong copywriting and content creation skills, with the ability to craft persuasive product messaging.
- Familiarity with SEO principles and their application to product listings and descriptions.
- Experience with market research and competitive analysis techniques.
- Excellent communication, collaboration, and project management skills.
Benefits
- Competitive salary and potential for bonuses.
- Hybrid work model offering flexibility.
- Comprehensive health insurance.
- Employee discounts on company products.
- Opportunities for professional growth and skill development.
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