Regional Sales Manager - FMCG Supply Chain

Key Responsibilities

• Customer & Stakeholder Management
• Leading, coaching, and motivating Sales Agents
• Conducting regular performance reviews, field visits, and coaching sessions
• Building a high-performance, values-driven sales culture
• Achieving Principal Volume / Value budgets through the Sales Agent network
• Conducting regular trade audits and providing feedback about sales performance (actual versus desired)
• Executing winning In-store Initiatives, including Price Reporting/Competitor Activity
• Executing Principal Brand Plans on shelf, personally and through the Agent Network
• Executing Principal Promotional and New Product Developments, personally and through the Agent Network
• Building and maintaining strong relationships with key customers, distributors, and channel partners
• Managing escalated customer issues and ensuring high levels of customer satisfaction
• Collaborating with Marketing, Operations, Finance, and Supply Chain teams to deliver customer solutions

Planning, Reporting & Administration

• Preparing and managing regional sales forecasts, budgets, and plans
• Analysing sales data, market trends, and competitor activity
• Submitting accurate and timely sales reports and insights to leadership
• Ensuring compliance with company policies, pricing structures, and governance standards

Market & Business Intelligence

• Monitoring competitor activity, pricing, and promotional strategies
• Providing market feedback to influence product development, pricing, and marketing initiatives

Qualifications

• A completed Sales or Marketing degree (essential)
• Honours in Sales or Marketing (advantageous)
• A valid RSA driver's license (essential)

Experience and Requirements

• Minimum 5-8 years experience in a sales environment
• Proven track record of achieving sales targets in a regional or multi-branch environment
• Experience managing dispersed teams across multiple locations
• The incumbent must be computer literate and be able to use the Office suite (including
• MS Word, Excel and Outlook) with at least basic proficiency
• Willingness to travel (the role requires extensive travel)

Key Skills / Competencies

• Results-driven and accountable
• Planning skills and the ability to execute plans
• Negotiating and conflict management skills
• Strong commercial insights and reasoning ability
• Interpersonal skills and the ability to work across teams
• Ability to work with and interpret large amounts of data
• Attention to detail
• Knowledge of the industry