Sales Development Representative (SaaS) – Hybrid - CPT

ENVIRONMENT: A company dedicated to bridging the digital divide between frontline workers and everyday business processes is seeking a Sales Development Representative to help establish and shape its lead-generation function. This is not a traditional high-volume sales role; the successful candidate will focus on strategic prospecting, engaging senior enterprise stakeholders and generating high-quality opportunities that support meaningful and sustainable business growth. This opportunity is ideally suited to someone who is passionate about B2B sales, enjoys building relationships with executive decision-makers and is excited by the prospect of developing a lead-generation function from the ground up. DUTIES: - Design and execute targeted outbound lead generation campaigns. - Research and identify enterprise organisations and key decision-makers. - Engage C-suite, HR, Operations, and Digital Transformation leaders through LinkedIn, email, phone, and other channels. - Build meaningful relationships through personalised, insight-driven outreach. - Qualify prospects and convert Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs). - Schedule high-quality Discovery Meetings for the sales team. - Maintain accurate CRM records and pipeline reporting. - Analyse campaign performance and continuously improve outreach effectiveness. - Partner closely with Marketing & Customer Success teams to optimise messaging, targeting, and lead generation strategies. REQUIREMENTS: - Based in Cape Town. - Minimum 3 years' experience in sales, business development, lead generation, or a similar B2B sales role. - Proven success engaging (enterprise) decision-makers through outbound prospecting. - Experience using AI tools to improve prospecting efficiency and campaign effectiveness. - Strong understanding of enterprise B2B sales cycles and consultative selling. - Ability to create and optimise ICP-led outbound campaigns. - Experience with CRM platforms (HubSpot preferred), LinkedIn Sales Navigator, and prospecting tools. ATTRIBUTES: - Confident communicating with Directors, Executives, and C-suite stakeholders. - Highly organised, self-motivated, resilient, and results-driven. - Excellent written and verbal communication skills.