National Sales Manager

To strategically manage the National Sales function to achieve organisational objectives and create and sustain a profitable environment.

KEY OUTPUTS:

• Manage finance
• Optimize client relationships
• Ensure operational excellence

Key Responsibilities include but are not limited to;

• Sales Performance & Strategy
• Drive a high-performance, sales-focused culture across the organisation.
• Identify sales opportunities and weaknesses; develop and implement strategies for growth.
• Create and execute actionable sales plans to achieve or exceed national sales targets.
• Monitor sales trends and adjust strategies to capitalize on market dynamics.
• People & Performance Management
• Lead the recruitment, selection, and onboarding of high-performing team members.
• Manage employee performance through structured performance processes (PPPS).
• Implement effective succession planning to ensure leadership continuity.
• Drive training and development initiatives to enhance team capability.
• Promote and manage Employment Equity in line with company policies.
• Develop and execute strategies for employee retention and engagement.
• Oversee employee relations and ensure compliance with labour laws and internal policies.
• Client Relationship & Account Management
• Ensure strong, ongoing relationships with key clients, reflected through positive 360° feedback.
• Develop and implement tailored contact strategies and account-specific business plans.
• Align business plans with client needs and market trends.
• Maintain regular client engagement and foster strong relationships with store personnel.
• Proactively address client concerns and resolve issues efficiently.
• Follow structured call cycles and maximize in-person engagements wherever possible.
• Operational Excellence
• Implement and monitor execution of business strategy at a national level.
• Ensure service delivery levels meet agreed standards and KPIs.
• Execute successful campaigns and special projects aligned to sales goals.
• Ensure 100% compliance with callage vs call cycle metrics.
• Monitor and enforce in-store Point of Purchase (POP) standards.
• Analyse market trends and client development; share actionable insights with stakeholders.
• Ensure accurate and effective call cycle planning and execution.
• Address exceptions or discrepancies by initiating corrective action.
• Align operations with labour regulations, principal agreements, and company policies.
• Oversee the communication and compliance of POP standards within the sales team.
• Develop and manage the national sales expense budget.
• Monitor financial performance to ensure adherence to budget and ROI on sales initiatives.
• Deciding and Initiating Action
• Analytical Thinking
• Innovation and Creativity
• Strategic Planning
• Operational Planning and Execution
• Goal Orientation
• Commercial Acumen
• Leadership and Team Management
• Adaptability and Change Management
• Technical Expertise in Excel/BI
• Results-Driven
• Customer-Centric Approach

Experience:

Relevant tertiary education in business management

5 years general management experience of which at least 2 years in operations at senior management level

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