Digital Marketing & Social Media Manager

Job Description

We are looking for a creative, commercially minded and highly organised Digital Marketing & Social Media Manager to cover maternity leave and manage the Jack Friedman brand across social media, content, e-commerce, SEO and campaign activity. This role goes well beyond general social media coordination: the successful candidate will be responsible for luxury jewellery marketing, brand storytelling, content creation, digital campaigns and reporting across the full marketing function.

Key responsibilities include:

• Managing Instagram and Facebook, organic content and paid advertising, from strategy through to publishing and reporting, including content calendars, scheduling, luxury-toned captions, and Meta Ads run strategically rather than simply boosting posts
  
• Writing luxury brand copy across diamonds, engagement rings, wedding jewellery, gemstones and gifting, communicating craftsmanship, rarity and emotion without sounding generic
  
• Updating and improving e-commerce and website content, applying basic SEO principles across product pages, headings and internal linking
  
• Managing SEO and content marketing: keyword research, on-page SEO, Search Console and GA4 basics, and maintaining rankings for key commercial terms like engagement rings and diamond rings
  
• Creating social, Reels and Story concepts, directing product photography, and editing basic video content with a strong luxury aesthetic
  
• Managing campaigns end to end: concept, calendar, rollout and reporting, across seasonal moments (Valentine's Day, Mother's Day, Christmas, wedding and engagement season) and product launches
  
• Coordinating influencers, PR and celebrity/brand partnerships, prioritising brand alignment over follower count
  
• Tracking and reporting on social, website and campaign analytics
  

Requirements

Requirements
Must be able to commute reliably to the Bedfordview office and to stores as required. Own reliable transportation is essential Must be available to attend special events over weekends when required (for example, occasions such as the Miss SA pageant or an LIB reunion falling on a weekend) Creative, with a genuine willingness to learn, and able to handle a high workload Highly organised, able to manage multiple projects and deadlines at once, with strong attention to detail Proactive and commercially minded, with a natural understanding of luxury marketing versus mass-market jewellery marketing 2 to 4+ years' experience in digital marketing, social media, content marketing or brand marketing, preferably within luxury, jewellery, fashion, beauty, lifestyle or retail A relevant tertiary qualification (e.g. marketing, communications or design) is preferable Must-have skills: Instagram and Facebook/Meta Business Suite, Canva and CapCut or similar, Microsoft Office/Google Workspace, social media scheduling platforms, basic SEO and website CMS/e-commerce experience, basic analytics and reporting, and strong copywriting ability Desirable skills: Adobe Photoshop and photography skills, Google Analytics 4, Google Search Console, Google Ads, Meta Ads Manager, WooCommerce or similar, Klaviyo/Mailchimp, SEO tools such as SEMrush or Ahrefs, and influencer marketing platforms