Marketing Manager (Residential Developments)

Driving growth and customer engagement within the residential property market requires strategic leadership and a keen understanding of market dynamics. Our client, a prominent player in real estate and advertising, is seeking a seasoned Marketing Manager to elevate their marketing initiatives, foster strong industry relationships, and deliver measurable sales outcomes.

Where You'll Make an Impact:

• Develop and execute comprehensive marketing strategies for residential developments that align with business goals.

• Lead the planning and management of launch campaigns for new projects, ensuring maximum market visibility and engagement.

• Coordinate multi-channel marketing activities, including digital, social media, print, outdoor advertising, and on-site events.

• Oversee marketing performance metrics, optimise campaigns for lead generation, and enhance conversion rates.

• Manage marketing budgets to ensure cost-effective delivery of campaigns.

• Create compelling marketing collateral such as brochures, advertisements, presentations, and promotional content.

• Maintain brand consistency across all channels and developments.

• Lead digital marketing efforts, including campaign management across Google Ads, social media platforms, and website content oversight.

• Cultivate and strengthen relationships with estate agents, agencies, and sales partners to facilitate strategic collaborations.

• Gather and analyse feedback from sales agents on customer demographics and market trends, translating insights into targeted initiatives.

• Support agents with marketing materials, training, and project launch presentations.

• Drive lead generation campaigns, monitor source effectiveness, and improve sales funnel performance.

• Prepare detailed reports on campaign results, lead quality, and market intelligence to inform strategic decisions.

Requirements:

• 5 to 7 years of marketing experience in real estate or advertising industries.

• Proven track record in campaign management, digital marketing, and lead generation.

• Strong analytical skills with the ability to interpret data and optimise campaigns.

• Excellent relationship-building and communication skills.

• Proficiency in marketing strategy development and content creation.

Nice to Have:

• Experience working closely with sales teams and agents.

• Knowledge of the Western Cape property market.

Please note that only shortlisted candidates will be contacted. Should you not receive a response within 14 days, kindly consider your application unsuccessful.