Group Head: Digital

You will be responsible for leading and inspiring a team of talented art directors to create exceptional visual concepts across all channels.

You will play a pivotal role in developing innovative and impactful campaigns that resonate with our target audiences, driving brand awareness and engagement.

Responsibilities

Leadership

• Oversee and mentor a team of art directors, providing guidance, support, and inspiration to foster their creative growth
• Drive the development of innovative and compelling creative concepts that align with client objectives and brand identity
• Ensure the highest standards of quality and execution in all creative deliverables
• Lead and inspire Art Direction best practice
• Ensure consistency and integration of art direction across all communication channels
• Responsible for seeing the idea through the creative process to final sign off
• Mentor junior and mid art directors
• Participate in new business initiatives, from identifying opportunities to pitch development
• Hands-on creative development from concept to implementation
• Provide quality assurance of all creative deliverables

Thinking

• Collaborate with copywriters and other team members to develop the overarching creative strategy and big ideas for campaigns
• Demonstrate a strong understanding of consumer insights and market trends to create relevant and engaging content
• Think critically and creatively to solve complex challenges and generate unique solutions
• Interact with other agency teams/divisions to develop creative concepts
• Work to brief and show understanding and relevance to the target market

Integration

• Research and implement AI-powered design tools and techniques to streamline workflows and enhance creative output
• Utilize AI algorithms for tasks such as generating design ideas, creating custom illustrations, and optimizing visual assets

Proficiency

• Stay up to date on the latest design software, hardware, and industry trends
• Leverage technical skills to create visually impactful and technically sound designs
• Create social, digital, print, TV, OOH and editorial layouts and oversee shoots

Excellence

• Manage the day-to-day operations of the art direction team, including workflow, deadlines, and – along with Traffic – optimal resource allocation to enable quality delivery
• Ensure efficient and effective execution of creative projects, from concept to completion
• Collaborate with production teams to ensure seamless transition of creative concepts into production
• Oversee creative consultations with strategy and account teams to assure appropriate creative strategies, adequacy/accuracy of input, production support, necessary reviews, and client presentations

Client Management

• Present creative concepts to clients and effectively communicate the creative rationale and solution, ensuring all concepts are well thought out, strategic, highly creative, and effectively answer the brief requirements
• Build strong relationships with clients and foster trust and collaboration
• Address client feedback objectively and openly, and make necessary adjustments to creative deliverables

Retail Focus

• Demonstrate a deep understanding of retail marketing and consumer behaviour
• Develop creative concepts that are tailored to the unique challenges and opportunities of the retail environment

KPIs

I. Leadership and Team Development

• Conduct performance reviews and individual development plans for team members, focusing on creative growth and skill enhancement.
• Achieve consistent team satisfaction scores, measuring the effectiveness of mentorship and guidance provided to junior and mid-level art directors.

II. and Consistency in Creative Output

• Maintain consistently high levels of adherence to brand standards and quality expectations across all creative deliverables.
• Ensure that 100% of projects meet consistency and integration standards across channels

III. in Project Delivery and Resource Management

• Complete creative projects on time and within the allocated resources by effectively managing workflow and collaborating with the Traffic team.

IV. Satisfaction and Communication

• Present creative concepts to clients with a goal to first time approval on initial presentations.
• Satisfactorily address and implement client feedback, ensuring responsiveness to client needs and alignment with project briefs.

V. through AI and Technical Proficiency

• Integrate AI-powered design tools wherever possible, streamlining workflows and enhancing creative output.
• Ensure team proficiency with the latest design software