Medium Weight Digital Strategist

You will lead social listening, sentiment analysis and digital insight work across a portfolio of brands—uncovering the conversations, behaviours, opportunities and emerging trends that shape communication, channel and campaign strategy. You will be equally comfortable working hands-on in insight platforms and presenting a clear, actionable point of view to clients and internal teams.

What You’ll Do

• Set up, manage and optimise social listening and sentiment-analysis programmes across multiple brands and categories.
• Monitor online conversation, brand sentiment, share of voice, competitor activity, cultural trends and emerging consumer behaviours across social and digital channels.
• Build, maintain and quality-assure listening queries, dashboards and reporting frameworks to ensure data accuracy, consistency and relevance.
• Analyse social, digital and channel data to identify meaningful patterns, opportunities, risks and strategic implications.
• Translate raw data into clear insight narratives, practical recommendations and persuasive strategic presentations.
• Produce regular social listening, sentiment, digital-performance and channel reports for internal teams and clients.
• Contribute social and digital insight to post-campaign analyses, including performance evaluation and recommendations for future optimisation.
• Partner with strategists, creative teams, client service and channel specialists to embed insight into communication and channel planning.
• Present findings confidently and clearly to internal stakeholders and clients.
• Stay current on social-platform developments, digital behaviour, analytics methodologies and relevant tools, sharing useful learning with the wider agency.
• Develop strong digital channel and communication strategies across.
• Conduct deep dive analysis and channel audits and review.