Digital Marketing Executive - E-commerce

About the Role

Our client is seeking a driven and analytical Digital Marketing Executive to focus on their e-commerce initiatives. This role is essential for driving online sales through targeted digital campaigns and optimizing the customer acquisition funnel. You will be responsible for planning, executing, and monitoring various digital marketing activities, ensuring alignment with business objectives. This position is based in our Richards Bay office, offering a vibrant work environment and the opportunity to contribute directly to the company's online growth. We are looking for an individual with a passion for digital marketing and a solid understanding of the e-commerce landscape.

Key Responsibilities

• Develop and execute digital marketing campaigns across various channels, including SEM, SEO, social media advertising, and email marketing.
• Manage the company's online advertising budget, ensuring optimal spend and return on investment (ROI).
• Conduct keyword research and implement SEO strategies to improve organic search rankings for e-commerce product pages.
• Create engaging marketing copy and visual assets for digital campaigns and social media posts.
• Monitor website traffic and user behavior using analytics tools, providing insights and recommendations for optimization.
• Collaborate with the sales and product teams to ensure marketing messages are consistent and effective.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 2-3 years of experience in digital marketing, with a focus on e-commerce.
• Proficiency in Google Ads, Google Analytics, and SEO best practices.
• Experience with social media advertising platforms (e.g., Facebook Ads Manager).
• Strong copywriting and content creation skills.
• Excellent analytical skills and attention to detail.

Benefits

• Competitive annual salary.
• Comprehensive medical aid and provident fund contributions.
• Opportunities for professional development and training.
• A collaborative and supportive team environment in Richards Bay .
• Employee discounts on company products.

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