Trade Marketing Manager

About the Role

Our client is seeking a strategic and dynamic Trade Marketing Manager to spearhead their trade marketing initiatives within the FMCG sector in Pretoria . This critical role involves developing and executing impactful trade marketing strategies designed to enhance brand visibility at the point of sale, drive in-store promotions, and strengthen relationships with retail partners. You will work closely with sales, brand management, and external agencies to create effective in-store experiences and promotional programs that directly influence consumer purchasing decisions. This is an excellent opportunity for a seasoned professional looking to apply their expertise in a key urban market.

Key Responsibilities

• Develop and implement comprehensive trade marketing plans aligned with brand objectives and sales strategies.
• Manage the planning and execution of in-store promotions, merchandising, and point-of-sale materials.
• Build and maintain strong relationships with key retail partners, understanding their needs and collaborating on mutually beneficial programs.
• Analyze trade spend effectiveness and ROI, making recommendations for optimization.
• Collaborate with the sales team to ensure effective execution of trade marketing programs in the field.
• Monitor competitor activities and market trends to identify new opportunities for growth.

Requirements

• Minimum of 6 years of experience in trade marketing , specifically within the FMCG industry.
• Proven track record of developing and successfully executing impactful in-store promotions and merchandising strategies.
• Strong understanding of the retail environment and the drivers of in-store purchase behavior.
• Excellent project management, communication, and stakeholder management skills.
• Proficiency in data analysis and reporting, with experience using sales data and market insights.
• A relevant Bachelor's degree in Marketing, Business, or a related field.

Benefits

• Competitive salary and performance-driven bonus structure.
• Opportunity to work with well-established FMCG brands.
• Comprehensive medical aid and pension fund.
• Professional development and training opportunities.
• A collaborative and results-focused work environment.

#J-18808-Ljbffr