B2B DIGITAL MARKETER (Technical / Engineering)

Responsibilities Include:

• Messaging & positioning
• Go‑to‑market presentations
• Social media including LinkedIn‑led B2B strategy
• Websites End‑to‑end ownership of the group and entity sites
• SEO & organic Technical and content SEO. Keywords
• Paid media & lead generation across LinkedIn, Meta and Google
• CRM & automation, HubSpot (or equivalent) as the marketing engine
• Events & exhibitions including trade shows, client events and sponsorships across the region
• PR & thought leadership media relationships, press releases, award submissions
• General business support including proposal and tender presentation support, internal communications, recruitment marketing

Essentials:

• 3–5 years in B2B marketing — industrial, technical, energy, engineering, capital equipment or professional services
• Genuinely full‑stack: you write it, design it, build it, publish it and measure it yourself
• Design competence in Canva and / or Figma, ideally Adobe Creative Suite
• Web fluency: CMS or page builder (WordPress, Webflow or similar) with enough HTML and CSS experience
• Measurement literacy: GA4, Search Console, LinkedIn and Meta ad managers, and reporting in Looker Studio or equivalent
• Excellent written English. Clear, commercial, unfussy, with an understanding of technical terminology
• Self‑directed: You will set the plan and work it without being managed – and meet deadlines

Must have:

• Valid driver’s licence, own vehicle and a valid passport — occasional regional travel
• Exposure to energy, renewables, mining, construction or hospitality industries
• Marketing experience across African markets
• Video and motion basics — shoot, cut, caption, publish
• Time in a private‑equity‑backed or high‑growth business

Correspondence will only be conducted with short listed candidates. Should you not hear from us within 14 days then please consider your application as unsuccessful.

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